Feb 02 2023
Artifact is the latest app to join the news-delivering market. And it has vowed to revolutionise the way people get their information. Dubbed “TikTok for news“, the app promises “a personalised news feed powered by artificial intelligence” that will deliver users only the content that is relevant to their interests.
The app considers various factors such as age, gender, location, interests, and more. This the curates relevant content that directly appeals to the user’s preferences. This allows users to get their daily dose of news without having to sift through irrelevant articles or topics they are not interested in.
In this blog post, we will take a deeper look into how this app works and why it is set to revolutionise the way people consume news.
How It Works
At its core, Artifact uses AI technology to determine which stories are most interesting for each user. This is based on what they have already read and liked in the past. This process is called “interest-based personalisation”. It ensures that each user will receive a unique feed of content tailored just for them. Additionally, this technology continuously refines itself over time as it gathers more data and learns more about what type of content each person prefers.
Artifact leverages AI algorithms that use machine learning techniques such as supervised learning, reinforcement learning, and unsupervised learning to gain insights from user behaviour. For example, if a user frequently clicks on sports-related topics then the algorithm can predict that they may be interested in similar topics such as football or basketball. The algorithm then uses this information to generate a personalised news feed for each user.
The Benefits of Interest-Based Personalisation
Many people struggle with information overload these days; there is simply so much content available that it can be hard to know where to start; or how to find the stories we really care about. Interest-based personalisation helps solve this problem by delivering only the stories users are most likely to enjoy. This means they can spend less time sifting through irrelevant content and get right down to what matters.
In addition, interest-based personalisation has been shown to increase engagement rates with digital content. Users are more likely to click on stories, they know are relevant to them than ones chosen at random from a broad selection of topics. This can help publishers reach larger audiences and further engage those who already read their stories regularly.
The most obvious benefit of using Artifact is its ability to provide users with relevant content on demand. This makes it easier for users to stay up-to-date with current events without having to spend hours searching through different sources online.
Additionally, AI makes it easier for users to consume content since they do not have to manually search for stories; the personalised feed will display content automatically based on their interests and preferences. Finally, the app also provides users with detailed analytics on their activity. This can help them stay organised and track their progress over time.
Conclusion
Artifact is set to revolutionise the way people consume news. By leveraging artificial intelligence algorithms that create tailored news feeds for each individual user. With its ability to curate relevant content quickly and efficiently while providing detailed analytics on user activity; Artifact is sure to become a popular choice among tech enthusiasts, who want an easy way to stay informed about current events. All without spending too much time searching through different sources online.
We look forward to seeing how Artifact evolves over time as it continues refining its algorithm and improving its ability provide users with a truly personalised news experience.
The waitlist for Artifact was launched on Tuesday. and the App should be availalbe soon.
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